Mar

7

A New Attitude in Gay and Lesbian Travel

Filed Under Gay Business, Gay Travel, New Sites 

Attitude HotelsBerlin, Germany – The ITB International Tourism Fair in Berlin marks the official launch of the Attitude Hotels brand, by its founder Pedro Castro. Attitude Hotels sees itself as the “the place to stay” for discerning gay and lesbian travelers in search of quality. All hotels operating under the Attitude Hotels brand guarantee a warm welcome and high level of service which has been tailored to the needs of gays and lesbians.

The founder, Pedro Castro decided to launch Attitude Hotels, following some of his own disappointing travel experiences after finding out how difficult it is to find good gay properties. Realizing that the ‘gay-friendly’ approach is not enough, Pedro Castro, a gay upwardly mobile professional, has developed a much more authentic and ‘gay natural’ concept.

Attitude Hotels is a unique selection of hotels, Inns and B&Bs, all created, designed and developed to satisfy, in particular, gay and lesbian travelers. The portfolio of hotels under the Attitude Hotels brand guarantees quality standards and service levels which are clearly defined, as well as authenticity and a totally “gay natural” experience. The objective is to provide gays and lesbians with a quality brand that meets and exceeds their expectations.

Attitude Hotels allows travelers to book and choose their hotel stays out of 3 categories: Attitude Premium, Attitude Comfort and Attitude Value.

- Attitude Premium: luxurious accommodation; exceptional ambience and unparalleled service. E.g. Royal Palms, Berns Hotel, Masia Casanova

- Attitude Comfort: superior accommodation; sophisticated ambience and gracious service. E.g. Legends Hotel, Haus Romeo, Hotel Königshof

- Attitude Value: attractively priced; casual ambience and practical service. E.g. Stars Guesthouse, Liberty Hotel, Connection Guesthouse

Attitude Hotels also clarifies the type of clientele: “gay”, “lesbian”, “gay and lesbian” or “straight-friendly”. This whole philosophy is reflected in the choice of name for the Attitude Hotels brand. We associate the word “attitude” with ’savoir vivre’, knowing how to behave authentically and naturally with others.

From its inception, Attitude Hotels will offer a selection of over twenty-five hotels in Austria, Belgium, Czech Republic, France, Germany, Hungary, Malta, Netherlands, Portugal, Spain, Sweden, Switzerland, UK and the USA. By next year, the objective is to propose a selection of over 100 hotels worldwide. At its launch the internet site will only be accessible in English.

Attitude Hotels enables all internet users to book their overnight stay directly online thanks to a booking engine developed by the German IT company, TourOnline. This site, providing information and reservation facilities, is also a great opportunity for small hotels and other establishments who otherwise lack the financial capacity to set up and manage an online reservation system themselves.

And Pedro Castro adds: “There is huge scope for development. In the short term, Attitude Hotels hopes to increase its selection of hotels, first in France, Italy, Greece and Spain. Thereafter, we will concentrate on providing a wider variety of travel possibilities in North America. From a technological point of view, our intention is clear: an online innovation for hotel members and users. From May, a new unique function will be added. Finally, regarding partnerships, Attitude Hotels aims to be THE authentic, professional platform for communication between dynamic destinations and the gay and lesbian traveler community.”

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